From Data to Decision
At The GTC Group, performance data lived across five disconnected platforms โ CRM, email marketing, social media and website analytics. There was no single view of how the business was performing week to week, and every meeting started with someone manually pulling numbers from different systems.
I designed and built a Power BI dashboard that changed that. Connecting Dynamics 365, Mailchimp, Metricool, Google Analytics and a structured Excel tracker into one unified view, with custom DAX measures and a structured meeting workflow tool โ leadership could walk into every weekly and monthly meeting with real numbers rather than guesswork.
The real proof of its value came when I went on annual leave. Without access to the dashboard, the team fell back to manually retrieving data from the CRM. The weekly leadership meeting could not run as normal, and the CEO immediately directed that all reporting tools must be cloud-accessible and never dependent on a single person.
That moment confirmed what good data work should do โ it should become so essential to how an organisation operates that its absence is immediately felt.